Texting also encourages more casual two-way communication. Sharing interview lineup changes, directions to your workplace, and other logistical items can help set candidates’ expectations and put them at ease. Sending personalized, timely texts can help create a favorable impression of your company and greatly improve your candidate experience. In a time when companies are trying to differentiate themselves from competitors, texting can be a great opportunity for you and your team to go the extra mile with candidates. Texting increases the likelihood that candidates read and reply to your message quickly, which can be especially helpful for last-minute interview confirmations or changes. On the other hand, people check their phone an average of 80 times a day, meaning your text message is more likely to be seen. The average American receives about 121 emails a day, so your message can easily get buried in a candidate’s crowded inbox. Aside from being harder to ignore, texting usually elicits a faster reply. Need an answer fast? Texting might be your best bet. A quick text message can be a great way to discreetly reach a candidate on their personal device during the workday. Many people don’t feel comfortable checking their personal emails on a work-issued computer or don’t want to search for jobs around prying eyes. Odds are that most of your job candidates already have full-time jobs. Here are a few benefits of introducing SMS recruiting at your company: Now, a growing number of recruiters have turned to SMS text messaging as a way to overcome that challenge. Communication, as always, remains the key to nudging candidates down the hiring funnel-but email and phone tag can make getting in contact a struggle. With today’s low unemployment rate and the emergence of employee ghosting, it’s never been harder to fill job openings quickly and efficiently.
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